In this gripping narrative, Dr. Daniel William Lawrence explores humanity’s troubled relationship with truth, from the propaganda tactics of King Sargon of Akkadia to the sophistication of present day hyper-targeted political advertising on social media. Spanning thousands of years of human history, Dr. Lawrence urges us to fight against disinformation and wrest back control of our minds using the critical toolbox of rhetoric: the ancient, lost art of persuasion laid down long ago by Socrates, Plato, and Aristotle. From the first known author, the High Priestess Enheduanna, to the modern-day developments of social media and algorithmic and procedural communication and targeted advertising, Dr. Lawrence shows how rhetoric is not just a tool to persuade and manipulate, but a toolkit for us all to use to evaluate the onslaught of persuasive messaging that we confront in our everyday lives. The time to take back the truth is now.